
I love weird old books, and the worse they are, the better I like them. One of my favorite bad books is a modest little volume from 1927 called Why Few Succeed and Many Fail, by Dr. R. A. Richardson. Never heard of Richardson? He was “A Graduate and Licensed Osteopathic Physician and Surgeon, Also Oculist and Optometrist.” In addition to this book (published by himself The Eyesight and Health Association Publishers, Kansas City, Missouri), Richardson wrote “Strong, Healthy Eyes Without Glasses” and “Removing Facial Wrinkles.”
I know what you’re thinking: WHY do few succeed and many fail? Well, put that thought out of your mind, because Richardson never clearly answers it in this 200-page rambler with no chapter divisions. He does complain a lot about how many failures there are in the world: 95 out of 100, to be precise. From page 20: “Only five out of every hundred people are successful, the other ninety-five are failures. Remember, you can have what you want if you want it badly enough.” And he lets us know of one who succeeded: Dr. R. A. Richardson, Osteopath and Oculist. He has learned the secret, or maybe he was a born winner, or maybe it’s a combination of secrets: salesmanship, positive thinking, impeccable haberdashery. I’ve read this book far too many times (”Honey, what’s got you so interested in that awful book,” asks my wife), and I can’t figure out if Richardson is a laissez-faire social Darwinist, a fatalist, or a bootstraps Pelagian. I think perhaps he’s all three at once.
Why Few Succeed has no structure that I can discern. Instead it churns on for page after page, changing subjects in mid-paragraph, and always circling back to a few loosely-related favorite subjects: One paragraph begins with men who are failures because they read the same kind of books too much, contrasts that unrelieved monotony with the way we treat our machines (clean, lube, rest), and then settles into Richardson’s favorite rut: health and why losers don’t have it. “He allows his human machine to become clogged and congested; he allows waste material to remain inside to decay and form a poison that eats its way through the tissues, finding its way into the heart, the liver, the lungs, and into the joints of the body, his blood stream carrying it on and on until it finds some point of least resistance.” (p. 13)
One thing is clear: Richardson is a champion of hate. His contempt for failures (that’s 95% of us) knows no bounds. Avert your eyes if you can’t tolerate the withering scorn of the self-made osteopath-oculist…
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